Do you know why you do what you do? Many of us don’t. Simon Sinek says that many people and companies don’t know their “why” and yet it is crucial to their success.
Sinek is known for his TED talk where he describes The Golden Circle. Sinek says the great leaders and companies of the world all think, act, and speak the same. And it’s the complete opposite from everyone else. He says everyone knows “what” they do. Some know “how” they do it. But very few people or organizations know “why” they do what they do. “Why?” is the cause or purpose or belief behind “what” you do.
Apple is his example. If they did things like everyone else their marketing campaign would go something like this: “We make great computers. They are beautifully designed, simple to use and user friendly. Want to buy one?”
But they don’t approach their company that way. They begin with the “why?”
Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?
Sinek says people don’t buy what you do but why you do it. It’s an amazing insight. But it’s also a little scary since most of us don’t know why we do what we do. And yet the early believers knew the “why” behind the “how” and “what” they did. And “what” they did was community.
…they devoted themselves to the apostles’ teaching and the fellowship, to the breaking of bread and the prayers … And all who believed were together and had all things in common. … And day by day, attending the temple together and breaking bread in their homes… (Acts 2:42-47)
If we could travel back through time and sit down in their homes and ask them why they were meeting together they would answer: Everything we do we believe in following Jesus’ way of life.
Jesus is why they did anything they did. They were following the way of Jesus. And one of the things they did was devote themselves to the fellowship. “Devote” means to “adhere to.” If you’ve ever stepped on some gum and found your shoe stuck to the ground, you understand the word for “devote.” Your shoe and the pavement are “glued” or “stuck together.”
The early Christians were stuck together too. Why? Because they saw Jesus stick with them. When they were fun to be around, he stuck with them. When they irritated him, he stuck with them. When they were slow to understand, he stuck with them. Jesus is a model of devotion.
And he wants us to be too. In John 13:35 he says “By this everyone will know that you are my disciples, if you love one another.” When the church loves those in the church, those outside the church will notice. Why? Because Jesus is love.
Jesus is our “why.” Devotion is our “how.” Loving each other is our “what.” And others notice how we love each other. Jesus said in John 13 that this is how people will know we are his disciple, i.e., how we “love one another.”
We do what he would do in the way he would do it. And Jesus would challenge the status quo of our isolated world and create community. Our Golden Circle might sound something like this:
Everything we do, we believe in following Jesus. The way we follow Jesus is by devoting ourselves. We devote ourselves to teaching and fellowship and the breaking of bread and to prayers, to being together and having all things in common. We just happen to enjoy community too.
Know your “why” and you’ll know “how” to do your “what.” You might even change the world along the way.
Question: How aware are you of your “why” for the things you do?